Public Hearing - New License Latino Management LLC • dba Fiesta Liquor & Market 706 W Badger Rd • Agent: Ana Mujica Ponce Class A Beer, Class A Liquor Police Sector 310 (District 14)

Summary

This item is a public hearing for a new Class A Beer and Class A Liquor license for Latino Management LLC, doing business as Fiesta Liquor & Market. The proposed location is 706 W Badger Rd. The agent for the license is Ana Mujica Ponce. The business plans to offer a diverse selection of beer, wine, liquor, and Latin-inspired convenience products. They aim to be a community-centered destination with a focus on cultural authenticity and customer service. The business hours will be Monday-Saturday 9:00 AM-9:00 PM and Sunday 10:00 AM-9:00 PM. The application was prepared for submission to the City of Madison Clerk’s Office and the Wisconsin Department of Revenue.

Citizen Impact

Residents near 706 W Badger Rd will have a new retail option for beer, wine, and liquor, with a focus on Latin products. This may affect local traffic and business competition in the area.

Confidence

high