Staff recommends that the City Council receive and file Visit Oceanside’s annual report for 2025.

Summary

The City Council is recommended to receive and file Visit Oceanside’s annual report for 2025. Visit Oceanside, established in 2010 and renewed through 2035, operates as the sales and marketing engine for Oceanside’s tourism industry. The organization is governed by a 13-member board and focuses on marketing, group sales, advocacy, and education. The report indicates a 4% increase in lodging demand for Oceanside in calendar year 2024, with gains in occupancy and average daily rates, largely due to group room night demand. However, the report also forecasts potential headwinds for the industry in the coming year due to inflation, environmental impacts, and changing consumer behaviors, anticipating a softening market and a flat visitor economy.

Citizen Impact

This item is informational, presenting the annual performance of Oceanside's tourism marketing efforts. Residents can see how tourism is performing, with the report noting a 4% increase in lodging demand in 2024, which contributes to local tax revenues supporting city services.

Confidence

high